At 77com, your privacy is treated with the same seriousness as the security of your funds. This Privacy Policy explains exactly what personal information we collect, why we collect it, how it is used, who it may be shared with, how long we keep it, and what rights you hold over your own data. We believe every 77com player — from Karachi to Lahore to Islamabad — deserves full transparency about how their information is handled.
Six core privacy principles that guide how 77com handles your personal data. The full legal detail is in the policy sections below — these cards are a plain-language summary only.
77com only collects personal data that is strictly necessary to operate your account, process payments, verify your identity, and comply with our legal obligations. We do not harvest data for its own sake — every data point collected serves a clearly defined purpose.
77com does not sell, rent, or trade your personal information to third-party marketing companies under any circumstances. Your data is used exclusively to provide, improve, and secure the 77com gaming experience for you.
All data transmitted between your device and 77com is protected by industry-standard TLS encryption. Sensitive account data — including payment details and CNIC information — is stored in encrypted form and is accessible only to authorised personnel on a strict need-to-know basis.
You have the right to access a copy of the personal data 77com holds about you, request corrections to inaccurate data, withdraw marketing consent at any time, and request account closure with data deletion (subject to legal retention requirements). Submit requests to [email protected].
77com does not keep your data indefinitely. Account data is retained for the duration of your active account plus a defined post-closure period required by anti-money-laundering regulations. Once the retention period expires, your data is securely deleted or anonymised.
Promotional emails and SMS notifications from 77com are strictly opt-in. You can withdraw your marketing consent at any time through your account settings or by emailing [email protected]. Withdrawal of marketing consent does not affect your ability to use the Platform.
This Privacy Policy ("Policy") describes how 77com ("the Platform," "we," "us," or "our") collects, uses, stores, shares, and protects the personal data of individuals ("you," "your," or "Player") who register for, access, or use any service available through https://77com.club and all associated subdomains and mobile-optimised versions thereof.
77com is committed to handling all personal data with the highest standards of care, transparency, and security. This Policy is designed to give you a clear, honest picture of our data practices so that you can make informed decisions about your relationship with 77com.
This Policy should be read alongside the 77com Terms and Conditions and the Responsible Gaming Policy, both of which are incorporated by reference. By registering a 77com account or otherwise using the Platform, you acknowledge that you have read this Policy and consent to the collection and processing of your personal data as described herein.
Scope: This Policy applies to all personal data collected through the 77com website, mobile-optimised site, customer support channels, and any other touchpoint through which you interact with 77com. It does not apply to third-party websites or services that may be linked from the Platform.
77com collects several categories of personal data. The specific data collected depends on how you interact with the Platform. The table below summarises the primary categories:
| Category | Examples of Data Collected | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, gender, CNIC number, CNIC image scans | Account creation, KYC verification, age verification (21+) |
| Contact Data | Email address, mobile number, residential address, city (e.g., Karachi, Lahore, Faisalabad) | Account communication, support, withdrawal notifications |
| Financial Data | JazzCash / EasyPaisa account numbers, HBL / UBL / Meezan Bank account details, deposit and withdrawal history | Payment processing, fraud prevention, AML compliance |
| Gaming Data | Bet history, game sessions, win/loss records, bonus activity, wagering patterns | Account management, responsible gaming monitoring, dispute resolution |
| Technical Data | IP address, device type, browser type, operating system, session timestamps, geolocation (country/city level) | Security, fraud detection, Platform optimisation |
| Communications Data | Support chat logs, email correspondence, complaint records | Customer service, dispute resolution, quality improvement |
| Marketing Preferences | Opt-in/opt-out status for email, SMS, and push notifications | Sending promotional offers only where consent has been given |
Note on Sensitive Data: CNIC information is classified as sensitive identity data under 77com's internal data classification policy. It is collected solely for KYC and age verification purposes, stored in encrypted form, and is never used for any marketing or profiling purpose.
77com collects personal data through the following channels and mechanisms:
77com processes your personal data on the following legal bases, depending on the specific processing activity involved:
77com uses the personal data it collects for the following specific purposes:
No Automated Decision-Making: 77com does not make automated decisions that produce significant legal effects about you based solely on automated processing, without human review. Responsible gaming interventions, account restrictions, and bonus decisions all involve human oversight.
77com does not sell, rent, or trade your personal data to any third party. We share personal data only in the following limited and controlled circumstances:
All third-party recipients of 77com player data are required to maintain appropriate technical and organisational security measures and are permitted to use the data only for the specific purpose for which it was shared.
77com uses cookies and similar tracking technologies to operate the Platform effectively, remember your preferences, maintain your login session, and improve your overall experience. The following categories of cookies are used:
You can manage your cookie preferences through your browser settings. Note that disabling strictly necessary cookies will impair your ability to use the Platform, including the ability to log in and play games. Disabling performance and functional cookies will not prevent you from using the Platform but may reduce the quality of your experience.
77com does not use third-party advertising cookies or behavioural advertising tracking technologies. You will not be followed across the web by 77com-served advertisements based on your activity on the Platform.
77com retains personal data only for as long as necessary to fulfil the purpose for which it was collected and to meet applicable legal retention requirements. The key retention periods are as follows:
| Data Category | Retention Period | Reason |
|---|---|---|
| Account & Identity Data | Duration of account + 5 years post-closure | AML regulatory requirements |
| Financial Transaction Records | 5 years from transaction date | AML compliance and tax obligations |
| KYC Documents | 5 years post account closure | Regulatory record-keeping requirements |
| Gaming History | 3 years from date of each session | Dispute resolution and responsible gaming review |
| Support Communications | 3 years from date of last communication | Complaint management and quality assurance |
| Marketing Preferences | Until consent is withdrawn or account closed | Consent management |
| Technical / Log Data | 12 months from collection | Security monitoring and fraud detection |
Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be attributed to any identifiable individual.
77com implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. Key measures include:
While 77com applies rigorous security measures, no internet-based system can be guaranteed to be 100% secure. You also play a role in protecting your account by using a strong, unique password and keeping your login credentials confidential. If you suspect your account has been compromised, contact 77com support at [email protected] immediately.
As a 77com player, you have the following rights with respect to your personal data. To exercise any of these rights, contact 77com's support team at [email protected] with the subject line "Data Rights Request":
Response Time: 77com will acknowledge all data rights requests within 72 hours and will provide a full response within 30 calendar days. Where requests are complex or numerous, this period may be extended by a further 30 days, with prior notice provided to you.
77com's gaming and betting services are strictly restricted to individuals who are 21 years of age or older. 77com does not knowingly collect, store, or process personal data belonging to persons under the age of 21.
If 77com discovers — through KYC verification, age verification checks, or any other means — that a player account has been registered by or is being used by a person under the age of 21, the following actions will be taken immediately:
If you are a parent or guardian and believe that a minor has accessed 77com using your credentials or payment methods, please contact [email protected] immediately. We will prioritise your report and take swift action to secure the account.
The 77com website may from time to time contain references or links to third-party websites, including those of payment providers such as JazzCash and EasyPaisa, game studios, or licensing authorities. These third-party sites are independent of 77com and are governed by their own privacy policies.
77com has no control over and accepts no responsibility for the content, privacy practices, or data handling of any third-party website. We encourage you to review the privacy policy of any third-party website you visit before providing them with personal information. The inclusion of a link on the 77com Platform does not constitute an endorsement of the linked site's privacy practices.
77com reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, changes in applicable law, or changes to our Platform and services. When material changes are made, 77com will notify registered players via the email address associated with their account at least 7 days before the revised Policy takes effect.
The "Last Updated" date displayed at the top of this page will always reflect the most recent revision. We encourage you to review this Policy periodically. Your continued use of the 77com Platform after the effective date of any revised Policy constitutes your acceptance of the updated terms.
If the changes materially affect how 77com processes data in a way that requires fresh consent under applicable law, 77com will seek that consent before the new processing begins.
If you have any questions, concerns, or requests relating to this Privacy Policy or to how 77com handles your personal data, please contact our support team through the following channel:
Email: [email protected]
Subject line: Use "Privacy Policy Query" for general questions or "Data Rights Request" for formal data subject access or erasure requests.
Response time: Acknowledged within 72 hours; full response within 30 calendar days.
Availability: 24 hours a day, 7 days a week, 365 days a year including Pakistani public holidays.
77com's support team serves players from across Pakistan — Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, Multan, Peshawar, and beyond — and can assist with any privacy-related query in English. All formal complaints relating to data protection will be acknowledged in writing and handled in accordance with 77com's internal complaint resolution procedure.
If you are not satisfied with 77com's response to a data protection complaint, you have the right to escalate your complaint to the relevant data protection supervisory authority or to the alternative dispute resolution body designated by 77com's licensing authority.
Your personal data is in safe hands at 77com. We are committed to transparency, security, and giving you full control over your information. Ready to experience Pakistan's premier online gaming platform — cricket betting, live casino, Monster Mine, Monster Dice, and slots — all in PKR? Join today. 21+ only. Play responsibly.